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| Communication Studies Social Influence Track |
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If you are passionate, outgoing, and enjoy public speaking, the Social Influence Track might be for you. This specialized track within the Communication Studies major is designed for the student who is interested in a career that involves a great deal of personal interaction and influence. Courses of instruction will deepen your understanding of argument, persuasion, and public speaking, and help you to improve your knowledge and skill in intercultural and computer mediated contexts. Courses on the Social Influence Track include the core communication courses as well as intercultural communication, presentational speaking, argumentation, persuasive discourse, computer-mediated communication (CMC), and new communication media. Classes in presentational speaking, argumentation, and persuasive discourse will develop your public speaking skills beyond the basic public speaking skills learned in COMST 1545. Intercultural communication will provide exercises for improving communication in multicultural contexts. CMC and new communication media will prepare you for advancements in communication specifically related to the use of new media for social influence. This degree prepares students for several career paths (see below), but also leads students to advanced areas of study. For example, graduate study in communication will prepare you for a life of research and teaching in areas such as argumentation (and debate), persuasion, and public speaking. Students who choose this track are often prepared for a Master’s in Business Communication (MBA). The MBA, coupled with a B.A. degree in communication studies with an emphasis on social influence, is useful in many settings, especially the corporate setting. The social influence track will prepare you for law, leading to a career as a lawyer, or in public service as a politician. Other students may choose this track in preparation for divinity school which, in turn, can lead to a career as a religious leader. Additionally, students who earn a communication degree with an emphasis on social influence are qualified for most sales and marketing positions. Careers The following is a brief list of careers relating to this specific track which can be found in Pathways to Communication Careers in the 21st Century, provided by the National Communication Association:
Complimentary Minors
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