>> Click here to download the "Checklist for Compeleted Courses" sheet for the Media Communication Track (PDF).
The media communication track was developed in conjunction with the introduction of new courses in computer-mediated communication (CMC) and new communication media. For example, CMC has become the single-most innovative tool to evolve from computer technology. However, you probably use CMC everyday without questioning why you use it, whether it’s the best channel for communicating certain messages, and what alternate outcomes may emerge from your use (or misuse) of CMC.
Today CMC is used for many different personal and professional reasons. The track guides the exploration of those reasons and tests your assumptions about the uses of CMC. You will be introduced to old and new technologies as well as more challenging issues related to research of new communication technologies.
This is the only track within the communication studies program that is considered a cross-discipline track. Specifically, this track represents courses from the telecommunication studies area of the department of communication as well as a course from the department of English. Students in the telecommunication courses become familiar with the principles and practices of radio and television broadcasting as well as how people may be affected by the use of mass communication. Students in the English course, introduction to film study, examine the technical aspects of film and how film serves as a channel for artistic expression.
Communication studies courses on this track include computer-mediated communication, new communication media, and critical methods in communication. CMC and new communication media will prepare you for advancements in new outlets for mass communication such as personal webs (e.g., MySpace), blogs, and streaming audio and video (e.g., Podcasts, YouTube) as well as the social implications of that new technology. Critical methods in communication will provide you with the skills to examine media through rhetorical, historical, and critical approaches.
Careers
The following is a brief list of careers relating to this specific track which can be found in Pathways to Communication Careers in the 21st Century, provided by the National Communication Association:
Advertising
Agent (e.g., sports, entertainment)
Audience/Media Research
Casting Director
Community Relations
Digital Communication Technology
- Blogger (e-Journalism)
- Graphic Designer
- Web Designer/Director
Film/Video Arts
- Actor/Announcer
- Director/Producer
- Editor
- Writer |
Journalist (print, electronic)
- Broadcast Journalist
- Script/Technical Writer
- News Service Researcher
Public Relations Manager
Marketing
- Advertising
- Market Research
Management
- Information
- Human Resources
Media Buyer/Ad Sales
- Sales Associate
- Account Executive |
Radio and Television
- Actor/Talk Show Host
- Camera/Board Operations
- General Manager
- Program/News Director
- Floor Director/Manager
- Broadcast/Satellite Engineer*
- Traffic/Continuity Specialist
- Disc Jockey
- News Anchor/Reporter
- Producer
* may require additional training beyond courses in track, minor |
Complimentary Minors
Advertising/Public Relations
Art & Technology (for non-art majors)
Business
Economics
Electronic Commerce Technology
French, Spanish (any Language minor)
Graphic Design (for non-art majors)
Information Systems Programming
Integrated Technologies |
Journalism
Management Information Systems
Marketing
Multimedia and Web Design
Object-Oriented Programming
Photography (for non-art majors)
Professional Writing and Editing
Statistics
Telecommunication Studies |
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